Love Lab Coaching · The Format We're Moving To

The videos we want yours to look like

Viktor — this is the format we're moving to. Watch these a few times. They stop the scroll in about half a second and make someone feel seen and heard instantly. Notice the first line, the eyes, the light, the sound. Short, raw, authentic — just a phone and something worth hearing. This is exactly the look and feel we're going for.

Why they stop the scroll

What to notice in every one

🎯Contrarian hook

The very first line challenges what you believe. No warm-up — straight to the nerve.

❤️‍🔥Emotion + conviction

They mean it. You feel the weight in how they say it — that's what makes you stay.

📷Tight & close

The face fills the frame. It feels like they're talking to you, one-on-one.

💡Great lighting

Soft light on the face, always. Clean and warm — never dark or flat.

🔊Audio solid

Crisp, clear sound. Bad audio kills a great video faster than anything.

🤍Simple, not staged

No set, no production. Just them, their phone, and something worth hearing.

The editing isn't fancy — that's the point. These aren't heavily produced. They're short, snappy, and real. The power is in the first line and the conviction, not the edit.

The easy part

How you actually shoot it

This is meant to be simple. You're really just turning on your iPhone and saying it out loud.

  1. Your iPhone, nothing else. No gear, no crew.
  2. Hold it or prop it at eye level, close — let your face fill the frame.
  3. Face a window so the light lands on your face. If it's dark, you've lost them.
  4. Film in a quiet room — clean audio is the single biggest thing. No echo, no background noise.
  5. Use a teleprompter app so you look right into the lens and deliver with conviction — no fumbling.
  6. One idea. Say it like you mean it. That's the whole recipe.

Study these

The videos we're modeling

A big set on purpose — scroll through and get a real feel for the format. High-impact, tons of comments, contrarian and emotional. Look at the first line, the framing, the light, and the conviction in every one.

If a reel doesn't load a preview, tap it to open on Instagram.